In this position, you will:
– define, develop and socialize methods and models to integrate Channels and formats within the global roles and purpose strategies for each F2F Experiential channels.
– ensure overall optimization of our End to End GTM (Go To Market) strategy, integrating our various channels, formats, products tiers and programs based on audience targeting and CX & CJ to be delivered.
– deliver and support delivery of methods and models allowing appropriate short and long term expansion, optimisation and phasing to deliver accurate and relevant channels, formats and product tiers based on optimal audience targeting, consumer journey and expected consumer experience to support strong acquisitions and retention targets reach.
– support and contribute to the development of Global Strategies and Plans for brand retail and offline touchpoints to deliver seamless consumer journey and experiences, appropriate ROI, retail and offline ecosystem performance and optimizations.
This will entail the following activities:
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• Actively contribute to key short and long term commercial strategy for all F2F Experiential channels including BoTG by linking channels, formats and programs all together.
• Provide strategic guidance to regions & markets on physical retail ecosystem expansion or optimization based on markets archetypes
• Build, Provide, use modeling and systems allowing visualization of integrated channels and formats ecosystems covering LAS / LAU based on audience and CX to be delivered as part of an overall complete and integrated Consumer Journey
• Be the E2E GTM expert in advising on the ideal mix of channels & format leveraging Capex and Opex criteria and acquisition and retention indexes.
• Support GTM implementation with key regions and markets by integration of programs and campaigns to ensure seamless journey across all channels and formats
• Contribute to F2F experiential programs, channels, formats integration with regional and key markets commercial strategies and ensure Best Practices monitoring & dissemination as appropriate.
• Identify GAP’s and propose escalations in collaboration with Governance teams
• Be the Tech expert for data integration into any existing or to be developed systems and models and be the go to person for EAD, Insight and Tech for any reporting and modeling integration We’re looking for someone with:
• 2-4 years experience in FMCG/fashion and/or consultancy with specific knowledge in retail and ecosystem management/development at global level. Worked in international matrix organizations and proven track record of leading complex projects with cross-functional teams.
• Excellent commercial and business acumen with excellent numerical agility, strategic vision, analytical mindset, and efficiency driven approach.
• Has developed and achieved efficiencies in retail ecosystems at international level
• Strong work ethic and ability to maintain a positive attitude in high stress situations and multitask in a very dynamic environment
• A high degree of personal drive, energy & results orientation
• Extremely High proficiency with MS Office tools (PowerPoint, Excel, Word)
• Global understanding of retail channel in its different operating models (franchise, partnering ect.).
• Highly collaborative individual with ability to work across functions, markets and cultures to deliver on strategy changes.
• Ability to answer very complex questions & challenges through data & modeling
• Ability to analysis, and clearly communicate findings to multi-functional teams for concrete direction
• Commercial knowledge mandatory to ensure actionable integration of strategies and modeling
• Worked in international matrix organizations and proven track record of leading complex projects with cross-functional teams.
• Project management experience of leading and implementing major global project(s) or change management programs
• Ability to partner with multiple stakeholders to deliver Brand Retail efficiencies and future ecosystem
• Fast learner and a dedicated problem solver who thinks creatively to find solutions with a track record of successful solution delivery
• Excellent verbal and written communication skills, including formal presentation skills to senior partners
• An individual that can build collaborative relationships, demonstrates empathy and resilience
About the Philip Morris International Company
Philip Morris International (PMI) is a leading multinational tobacco company with a significant presence in the United Kingdom. Although headquartered in New York City, PMI operates globally, including within the UK market.
In the UK, PMI focuses on delivering a diverse portfolio of tobacco products to consumers. While traditionally recognized for its cigarette brands like Marlboro, the company has been actively diversifying its offerings to meet changing consumer preferences and evolving regulatory landscapes. This diversification includes investments in smoke-free alternatives such as heated tobacco products and electronic cigarettes.
One notable product in PMI’s portfolio is IQOS, a heated tobacco system that heats tobacco instead of burning it, producing significantly fewer harmful chemicals compared to traditional cigarette smoke. This innovation aligns with PMI’s commitment to harm reduction and its vision of a smoke-free future.
PMI’s operations in the UK also extend beyond product manufacturing and distribution. The company is engaged in various corporate social responsibility initiatives, including youth smoking prevention programs and support for tobacco harm reduction research. Additionally, PMI maintains a focus on sustainability, striving to minimize its environmental footprint and promote responsible sourcing practices throughout its supply chain.
As with many tobacco companies, PMI faces ongoing regulatory challenges in the UK, including strict advertising regulations and increasing taxation on tobacco products. However, the company continues to adapt to these challenges by investing in innovative technologies and advocating for evidence-based tobacco control policies.
Overall, PMI’s presence in the United Kingdom underscores its commitment to providing consumers with a range of tobacco and smoke-free alternatives while actively working towards reducing the harm associated with smoking
