Web Copywriter & Content Strategist id-1161

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We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

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Our Creative/Brand team is growing, and we’re looking for a web copywriter to help us scale. You’ll not only help us craft a story through the site, but also break down our products into understandable benefits and use-cases for a diverse audience, from the developers powering the next big thing to the enterprises rethinking the future of finance.

Responsibilities

  • Partner with design, marketing and product teams to create and write copy that resonates for Plaid’s diverse audiences.
  • Seek out information from our PMM team, helping the team align and translating value propositions into a more conversational tone, based on our audience.
  • Collaborate with the design and web teams on content strategy while building new pages.
  • Upholding Plaid’s brand voice guidelines across all touchpoints.
  • Collaborate with designers and other copywriters to ensure the big, conceptual ideas behind the brand are clear in both visuals and copy.

Qualifications

  • As a core member of our in-house creative agency, we’re looking for a writer with 4-6 years experience, who . . .
  • Loves learning about different audiences, then tweaking the tone to match the audience.
  • Has experience telling product stories in human ways, whether through email campaigns, writing websites, crafting blog posts or resource articles.
  • Has worked with technical products or enjoys taking difficult concepts and simplifying them into clear, concise statements.
  • Strong storyteller, able to present and sell confidently to leadership and stakeholders, take in candid feedback, and ask thoughtful follow-up questions on the spot.
  • Is design’s best friend–happy to work collaboratively and discuss projects, then tackle problems together.
  • Is comfortable supporting product strategy and generating content strategy based on value propositions, then translating the value propositions for the correct audience.
  • Has worked with SEO teams.
  • Is a total grammar nerd .
  • Experience in financial services and/or B2B marketing is a plus. If coming from a B2B background, experience with B2C is also beneficial.

 

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