Are you a results-driven performance marketer who knows how to turn online engagement into real-world store visits? A fast-growing Australian nail salon brand is looking for a digital advertising expert to take ownership of their paid media strategy and optimize the customer journey from click to in-store experience.
In this role, you’ll manage Meta and Google Ads campaigns while collaborating closely with creative and email marketing teams. We need someone who understands the connection between digital ads and offline conversions, ensuring every touchpoint in the funnel is optimized for maximum impact.
Role Details
This is a full-time position, Monday–Friday, following Brisbane hours (9 AM–5 PM AEST).
Your key responsibilities will include:
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- Managing and optimizing Meta and Google Ads campaigns
- Collaborating with social teams to develop creative assets
- Overseeing email marketing strategies to enhance engagement
- Tracking and analyzing offline conversions
- Continuously refining campaigns to maximize in-store visits
- Competitive Salary: $25,000–30,000 AUD per year
- Direct Employment: Work directly with an established Australian brand
- Career Growth: Opportunity to shape and lead the paid media strategy
- Full Benefits Package: Including paid leave
- Professional Development: Take the lead on innovative digital projects
- Core Team Position: Become a key part of a growing company
- Work from Anywhere: Fully remote role as long as you have a reliable internet connection
Must-Haves:
- 5+ years of hands-on experience managing paid media campaigns
- Strong expertise in Meta and Google Ads
- Proficiency in tracking and analyzing offline conversions
- Ability to provide clear creative briefs to content teams
- Proven experience leading and managing marketing initiatives
- Advanced analytical skills to measure campaign performance
- Excellent English (written & spoken)
- Self-motivated and able to work independently
- Reliable internet with a backup connection
- Availability to start within 30 days
Nice-to-Have Skills:
- Background in beauty or retail marketing
- Experience integrating Zenoti for campaign tracking
- Proven success in driving in-store traffic through digital channels
- Strong understanding of customer journey mapping
- Experience working with Australian brands
Tagged as : remote, virtual, work from home, remote job, Virtual Job, Work at Home, virtual position