Job Summary
The E-Commerce Manager will lead online sales and enhance customer shopping experiences. Develop and implement strategies,
manage digital marketing campaigns (SEO, PPC, social media), and optimize e-commerce platforms. Analyze performance metrics,
manage the product catalog, and collaborate with cross-functional teams to ensure smooth operations.
Duties & Responsibilities
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- Develop and Implement E-Commerce Strategies: Lead the creation and execution of e-commerce strategies to drive online sales and enhance customer engagement.
- Manage Online Marketing Campaigns: Oversee digital marketing campaigns including SEO, PPC, email marketing, and social media to increase traffic and conversions.
- Optimize User Experience: Continuously improve the online user experience by implementing best practices in UX/UI design and functionality.
- Product Management: Manage the online product catalog, including product descriptions, images, pricing, and inventory management.
- Data Analysis and Reporting: Analyze key performance indicators (KPIs) and provide regular reports on sales performance, customer behavior, and campaign effectiveness.
- Collaborate with Cross-Functional Teams: Work closely with marketing, IT, customer service, and other departments to ensure seamless e-commerce operations.
- Stay Updated with Industry Trends: Keep abreast of the latest e-commerce trends, tools, and technologies to maintain a competitive edge.
- Build and Maintain Relationships: Develop and nurture relationships with vendors, partners, and stakeholders to enhance our e-commerce capabilities.
Qualifications
- Education: Bachelor’s degree in Marketing, E-Commerce, Digital Marketing, or related field.
- Experience: With 5+ years of experience in e-commerce management, digital marketing, or a similar role.
Skills:
- Proven success in driving online sales and managing digital campaigns (SEO, PPC, social media).
- Proficient in e-commerce platforms (e.g., LAZADA, Shopee Shopify, Magento) and content management.
- Strong knowledge of SEO, PPC, web analytics (e.g., Google Analytics), and UX/UI.
- Basic HTML/CSS understanding is a plus.
- Skilled in KPI tracking, data interpretation, and reporting.
- Capable of managing product catalog, inventory, and pricing.
- Adaptable to industry trends.
- Proactive, innovative, and comfortable in fast-paced settings.